How do you get your massage business website in front of potential clients without being an SEO expert or spending $500 to $2500 to have an expert build your website?
You make your website relevant by creating content that engages viewers and answers viewers’ questions.
A massage video is a great way to engage viewers and Google rewards you for engagement.
But I’m crappy on camera, Mark.
Hey, have you seen my videos? Not about to win an Emmy anytime soon here.
Here’s the thing, if your content is solid, people will overlook your crappiness on the camera.
By the way, if you really hate being on camera, you can get someone else to demonstrate what you’re explaining. You just do the narration.
Or you can ask a health/wellness colleague if they would do a video that you could show on your website.
For example, you could ask a PT or a personal trainer to demonstrate back stretching exercises.
Which brings us to the next question: What should the video be about?
Massage Video Content
Here’s what it shouldn’t be about: You demonstrating your general massage.
It will be a yawn, trust me.
And nothing about what the client on the table is experiencing at the moment will be conveyed to the viewer.
So, no massage video on my massage business website, Mark?
Do a massage video. But answer a massage question that your viewer may have.
In other words, give the viewer information that can help her out right now.
Here’s a question that I get often: How do I massage my shoulder/neck area?
This was my video response:
[embedyt] https://www.youtube.com/watch?v=F9iLpapL4BY[/embedyt]
If you work with cyclists you might want to do a short video on self-massage for quads and IT bands.
If you focus on relaxation clients you could do a video on self-massage for the head and jaw muscles before bed.
Or you could demonstrate how to use relaxing essential oils.
When you’re coming up with a question to answer just make sure it’s relevant to clients who would use your massage services.
Don’t do a video on tibialis posterior self-massage if you focus on relaxation massage.
Once you have your question, the next step is to answer the question in a concise (2 to 4 minutes) and informative way.
Answering a Massage Question
This step requires research, rehearsal and possibly a script.
If you a pick a topic that you’re well-versed in you obviously cut out a lot of the research time.
I find that writing out and practicing what I’m going to say helps me a lot when it comes time to doing the video.
However, no matter how many times I practice in front of the mirror everything changes as soon as that cell phone camera starts rolling. (Yeah, you don’t need a fancy video recorder.)
My voice constricts. I suddenly move like the tin man. And I’m positive that 7.6 billion people are watching me through Rob’s cell phone camera.
So, be prepared to do re-takes.
Once you have a video that you don’t hate, upload it to YouTube.
Uploading Your Video to YouTube
If you haven’t put a video on YouTube, here’s what you do (steps are from WikiHow):
- Save the video to your computer.
- Sign into YouTube. (If you don’t have a YouTube account, you’ll have to create one.)
- Click the Upload button.
- Select a video file.
- Click Open.
- Enter a title and description.
- Adjust additional settings.
- Click Save Changes.
Then you’ll simply copy the URL address of your YouTube video into your website.
Here’s how I do it for my massage business website on Weebly.
Weebly Massage Business Website
[embedyt] https://www.youtube.com/watch?v=KzARki2SH2E[/embedyt]
Here’s how I do it on WordPress.
WordPress Massage Business Website
[embedyt] https://www.youtube.com/watch?v=5BNQzZNmayw[/embedyt]
That’s it.
Don’t over think it.
Get that 1st video out there and pull those potential clients in!
Need help with your website?
Follow my DIY massage business website guide.
A guide created by a massage therapist for massage therapists.
It’s not hard to do. Promise.
