Mainstream massage will be connected to mainstream medicine. And if you’re not moving in that direction, I think you’re going to miss out an opportunity. I’m not talking about getting hired by an orthopedist or physical therapist to do medical massage. I’m talking about aligning your massage business with mainstream medicine to serve your clients [...]
You’ll never grow your massage business to the size you want until you test your limits. Don’t get me wrong, I’m the first to admit that limits are important. If you work 7 days a week, you’ll burn out. But sometimes a “limit” doesn’t accurately reflect the moment when you should stop something, and sometimes [...]
The key to building a massage business is to actually build it. I should know. I spent many years thinking I was building a practice when I was simply living off referrals from a few key clients. Eventually, my referral sources dried up, and it was sink or swim time for Markie. That’s when I [...]
Sometimes clients leave. Hey, that’s the nature of business, right? But if you lose a couple key clients at once and can’t replace that income reasonably fast, you’re going to be in trouble. Here’s how you make sure that you can handle any client-loss situation: build a balanced client base. Balanced Client Base You can [...]
