You have a target market in mind—seniors with disposable income who can come in during the day. Cool. What’s the first thing you should do to get in front of that audience? Ten years ago I would’ve said something like put up a flier at the most expensive retirement community nearby. Going for this mother [...]
Who do you think of when I say massage advertising? Jenny’s massage? Hardly. I think of massage spas, like Massage Envy. Massage spas have fat advertising budgets. Private practice MTs not so much. But we’ve got something else. And it’s a massage advertising dynamo when it becomes a habit: It’s the practice of building rock-solid [...]
I could kick myself when I think about all the massage business marketing mistakes I had made, especially when I didn’t understand and execute this: HEY, I’M HERE! To me, HEY, I’M HERE! is a must for MTs trying to grow a practice. By the way, the caps and exclamation point are on purpose. View [...]
Remember when you first started on your massage career journey? You were going to have a big, fat client book, steady money, and you were always going to be flying high because you were getting good mojo from helping people. And then what happened? Well, you developed a following, but you needed 3 or 4 [...]
