There are benefits to treating a tight/tender area with very precise pressure. One, you can sometimes only find the “That’s it!” spot with very precise pressure. Another is that very precise pressure is a more thorough treatment than a massage with less precision. Most clients appreciate thoroughness. If you’ve backed off very precise pressure because [...]
How do you complete Google My Business Questions & Answers when a customer hasn’t submitted a question? You write the questions yourself and answer them. Wait, that’s deceptive, Mark. Well, first of all, you’re not claiming that a specific client, like Terrance, asked you a specific question. And if you’re approaching Google My Business (GMB) [...]
What’s the difference between a thriving massage practice and a surviving massage practice? Massage business relationships. Thrivers knows how to develop them. Survivors—not so much. Most of us tend to ignore them. For good reason: A business relationship is a little weird. To sustain one, you can’t just keep talking about the weather nor do you [...]
Your cats are eating dog food. And you desperately need more money. The only way you know how to get massage clients is through referrals. Here’s how that has worked in the past: you did a good job, and some clients referred their friends and family to you. Unfortunately, this approach takes months and months [...]
