Start/Grow Massage Business (0 – 30K)

Here are 3 massage marketing tips that produce big results, won’t cost you any money and are within your current marketing capability to implement (even if you’re just starting out as a massage therapist). Ready?  Stop doing everything that marketers tell you to do. Run a special. Do demo massages. Hey, I’ve been where you [...]

How do I market myself as a massage therapist? You take your number one work skill—massage—and use that to sell massage. Wait, it’s that easy, Mark? I didn’t say it was easy. You still have to have a plan and put in the time, but by using a skill that you already have, you streamline [...]

How to Compete with Massage Envy

I have a “that’s good, but wtf?!” feeling towards national massage spas, like Massage Envy. The “good” part is that they provide steady work. The “wtf?!” part is everything else: Low wages, a churn and burn business model, and the soul sucking break room where if you weren’t already miserable walking in, you will be [...]

I’m 100% on my own when it comes to making money in my massage practice or any other business that I have. That means I have to sell, produce and deliver to eat. No one gives me sick days or vacation days. No one pays for my insurance. Without me it all falls down. And, [...]

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