The way I took my massage business to 60K+ may not resonate with every MT trying to build a business. After all, there’s no one way to build a massage business. But let me lay out how I took my massage business to 6oK+ and you can see what you think. Here are the things that I did:
- Increased free, hands-on advertising
- Optimized a website for free
- Got free reviews
- Optimized my free Google My Business
- Optimized my free Yelp
- Optimized free networking
- Optimized free referral sources
Did you notice the word “free” coming up a lot? There’s a reason for that. Initially, I didn’t have a lot money to build my massage business and I am a low risk-taker. And when I did pay for advertising, it was often a low ROI because I knew nothing about paid-for-advertising at the time.
That’s not to say paid-for-advertising is bad. I use that now, but in a massage business that is bigger than just me. If you’re looking to grow your business to have multiple therapists working for/with you, then you’re going to need to spend some money on advertising. If you’re focusing on growing a massage business for yourself right now and don’t have a lot of money to spend on advertising, then my plan may be a good fit.
I call my plan the Accelerator program. If you have gone through the free Jumpstart program on this website, then the Accelerator program is going to feel familiar, but the two programs are different. In the Jumpstart program you learned ways to bring in clients for little to no money. In the Accelerator program you will learn how to take those ways to the next level, and you’ll learn some new ways, too.
The Accelerator program has five components: (1) Brand Accelerator, (2) Massage Pain-Free Accelerator, (3) Word-Of-Mouth Accelerator, (4) Google My Business Accelerator and (5) Yelp Accelerator.
What do I mean by brand? I mean connecting your massage with your name, as in “OMG, Dana does the best back massage ever.”
How are you going to do that? Well, you already do a good massage. Now, you just have to up your game and tweak your massage. In the Brand Accelerator you will learn strategies to improve the quality and consistency of your massage so that a client will go out of her way online or in her daily life to let people know how great you are.
Next, the Pain-Free Massage Accelerator is a system of massage strategies and techniques that will keep you pain-free while doing massage so that you can increase your massage max (the number of massages you can do in a day without hurting your body).
By the way, Delivering Pressure Without Hurting Yourself (3 CEU online, home study course) is included in this program. In this course you’ll not only learn how to avoid injuries, you’ll also learn how to massage efficiently and effortlessly.
Why is massaging pain-free an accelerator? Because you can have the best referral sources in the galaxy, but if you’re body can’t handle the increased workload, you’re back to square one—not enough money coming in or interrupted income because you’re always hurt, which is a natural segue into the Word-Of-Mouth Accelerator.
Many massage therapists take word-of-mouth referrals for granted and follow the thinking that if they just do good work, the clients will come. To some extent that is true, but it could take a long time to build a significant referral base if you’re just letting your work speak for itself and not doing anything to spread the word. The Word-Of-Mouth Accelerator not only helps you build new word-of-mouth referral sources, but it also helps you amplify your current word-of-mouth referral sources.
The two additional accelerators are the Google My Business Accelerator and the Yelp Accelerator. These accelerators are severely underutilized because of the perceived technical barriers of entry and perceived costs associated with using them. But there’s an easy way to navigate both systems without pulling your hair out, which I show you in this program.
These 5 accelerators—Brand, Massage Pain-Free, Word-Of-Mouth, Google My Business and Yelp—are what grew and now sustain my personal massage business. When I need more or less clients I simply turn an accelerator knob to more or less. That’s it.
The Accelerator Program is not a live event. It’s an online, go-at-your-own-pace program. There are no recurring fees. Make a one-time payment and this program is yours forever.
One more thing, you’ll receive 3 months of email support with this program. Ask me anything you want about taking your massage business to the next level. 🙂
Here’s it in a nutshell:
- Lifetime access to the Accelerator Program
- How to Deep Pressure Without Hurting Yourself course
- One-time fee
- 3 months of email support
Here’s to a healthy and successful massage business.
Price: $199