Let’s accept the fact that the massage therapy phase-in during the Covid-19 pandemic is going to be messy and, in some cases, is already messy.
In the US we’re doing it state by state and in some states—like my state, PA—county by county.
Q2 was a disaster for massage income.
Q3 will be lower than normal income.
Q4 could be better than Q3 if there’s not a Covid-19 resurgence.
That said, you’re still here, and I’m still here.
And at the end of the day, we’re going to be better for it.
“Better for it” is a big statement, I know. And I’m not saying it lightly.
It doesn’t just pertain to our massage businesses, existing ones and new ones to be hatched. It pertains to all the things that we’ve had time to think about while being stuck at home.
For me, “better for it” means that I’m going to reprioritize my health.
“Better for it” means that I’m going to adjust my upcoming work schedule (when I can work) so that I have most evenings with my wife, Lisa, and our feline kids.
“Better for it” means I have a plan for my business to succeed during Covid-19.
But “better for it” is more than just the future.
“Better for it” is now.
Turn on the TV; you don’t have to lose a loved one to Covid-19 to get that life is precious, precarious, and then gone.
Yeah, that’s deep stuff for a couple of advertising tips.
But we’re in deep times.
And it would be inappropriate, insensitive and a huge disservice to ourselves and to society if we didn’t allow the “better for it” feeling to motivate us to rigorously interrogate ourselves.
Remember all the times you heard yourself say I can’t do that?
Well, I’m remembering one that I had 24 hours ago.
Our great nephew is graduating from high school in Ohio, and we just found out that the graduation is on. So, Lisa and I are going to make a spontaneous 14-hour round trip today. We’ll watch the ceremony from our car, and then we’ll drive 500 miles home.
If I were working right now, I could hear myself saying: I can’t do a spontaneous trip and cancel clients. I have to work.
Really, Mark?
If you miss a day of work are your kitties going to starve?
Or is missing a day of work going to cause irreparable damage to your savings?
Does pausing to think about life mean you’re pausing your life?
No. It simply means that I’m looking at myself in the mirror and saying: Really, Mark?
And now I’m asking you: Really?
Is getting back on the horse too hard?
Is figuring out marketing once and for all so that your business is steady and you’re making the money you want NOT do-able?
Here’s the thing, I didn’t come this far with you just to come this far with you.
And I don’t think you did either.
To-that-end, it’s time to start pressing the accelerator and executing your plan for the Covid-19 era.
I interviewed Daniel Khiyayev of PPCDan.NEt. He is a marketing specialist. I asked him to give me marketing tips for the massage therapist with no money to spend on advertising and for the massage therapist with $100 a month to spend.
It’s good stuff to get your brain in marketing gear for going from surviving to thriving in the Covid-19 era. And maybe at some point I will actually figure out where the camera is on my laptop. Lol. Here we go:
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