No massage clients today?
I’m thinking your inner dialogue might sound like this:
I stink.
I better take another corrective massage seminar STAT!
But wait, my clients love me.
Well, then they should come back more often, damn it.
I should tell them to come back more often…or force them to and make them buy a membership.
Yuck.
Okay, I guess there just aren’t enough massage clients out there.
But Massage Envy is killing it…
Right, BUT they don’t do Exoskeletal Bilateral Symmetry Massage. And if I get that certification, clients will be beating down my door!
Do yourself a favor: Put your Mastercard away.
There’s only one thing you need to do to get more massage clients.
You need to market.
The problem is you don’t want to market.
I get it.
I avoided marketing for long time.
I believed in build it and they will come. In other words, do a good job and your business will grow.
To some extent that’s true, but if you want predictable income and don’t ever market, it will be more like build it and they will come in dribs and drabs as you look for a second job.
More Than Just Building It
You have to market.
But you don’t have to sell your soul.
Will you be uncomfortable at times?
Probably.
But your soul stays with you.
And you won’t have to go into debt.
Okay, so what’s the catch, Mark?
No catch.
Just work.
The work is to get people talking about you.
If people know you and are talking about you, you’re going to build a healthy business.
My Triple Referral
A while back I got a call from a competitive triathlete.
Interestingly, she didn’t call me after talking to her running coach friend who told her to go see me.
She also didn’t pick up the phone when another friend sang my praises.
Do you know when she called me?
After her chiropractor gave her my card.
Omg, Mark, you must have every certification in the world to have that many people referring to you!
I don’t.
I’m just a decent massage therapist—like you.
I get referrals because I know how to get my name out there.
How to Get Your Name Out There
Getting known takes some time.
You can speed up the process by doing these 3 things.
1. Follow up with each client.
Nothing says you care more than checking up on clients, especially new clients. Caring is not only the right thing to do, it’s the bitcoin of relationship currency.
Put your time into strong relationships with your clients and the dividends will be plenty of referrals.
2. Follow up with the client’s health practitioner.
If your client is coming to you for a particular issue and is seeing or has seen other health practitioners for the same issue, contact the other health practitioners so that you can coordinate efforts.
Connecting with other health practitioners leads to massive name spreading. Here’s how I do that.
3. Market your hands-on massage.
I’ve said it a bazillion times, now a bazillion and one: Advertise with your hands.
It’s free and simple.
The person gets on your table (or chair). You make him feel better. You hand him your card. Bam!
Let the name spreading begin. (Only good name spreading.)
So, what do you think?
Marketing is not that scary when you keep it about what you do day in and day out—massaging people.
Massage Clients Fast Track
Just (1) follow up with your clients, (2) talk to their PTs and doctors, and (3) get your hands on people so that they can experience your work.
Need More Help Getting Clients?
If you’re just starting your business and/or making less than 30K a year, go here: Jumpstart.
If you need to take a paying-the-bills massage business to a making-the-money-you-want massage business, go here: Accelerator.
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