This is how I thought years ago when I didn’t have enough clients coming in: I’m a massage therapist with zero massage marketing skills.
No biggie, I’ll hire Ashira to do my marketing.
Oh, wait, she charges more than d0-it-for-free.
So, I was left with two choices: Hide my table from the repo man or start to market myself.
I decided to dip my toe into marketing and after a while I discovered something pretty cool: I didn’t have to be a marketer to market.
I just needed to take my massage skills and turn them into massage marketing skills.
So, I clicked my heels together three times and said “There’s no place like home”.
I know, turning massage skills into marketing skills sounds like something that only happens in Hollywood, not real life.
But it does happen in real life.
In fact, we’re going to take one of your massage skills and turn it into one of your massage marketing skills right now.
Ready?
I bet you care about your clients.
I’ll go one further. I bet you care about your clients a whole lot.
You show that care through fantastic therapeutic rapport and by doing a kick-butt massage every time.
You see where I’m going here.
Caring for your client is one of your massage skills.
And it can be turned into one of your massage marketing skills by simply up-ing the care.
Here’s how you can up your care:
1. After the massage explain your findings.
In other words, let clients know what you did and what you found.
Your levator scapulae was tight. Your lower-back required less pressure than y0ur upper-back. Your traps felt good.
Clients will appreciate that you’re going the extra mile to help them.
2. Call new clients 2 days after the massage to see how their doing.
Not only is this a good PR strategy, it’s a good way of gauging whether what you did was helpful.
Did you feel relaxed? Are you in less pain? Do you move better?
If there answer is yes, then they’re probably coming back to you.
If no, decide if a different massage approach would be worth a try. If so, explain what you’d do differently next time.
3. Be available.
Who has my cell number?
Everybody.
Clients.
Potential clients.
Running coaches.
Store owners.
Physical therapists.
Chiropractors.
Personal trainers.
Straight from the pages of “7 Habits of Highly IN-effective People”, right?
But here’s my counter.
No one abuses having access to me.
Clients only text when they want a massage. And being accessible to other business owners, managers and sports coaches has allowed me to build an array of referral sources.
Can granting more access get difficult to manage?
Sometimes.
But I’d rather be challenged with managing interactions that keep a healthy business going rather than in a position where the only person calling my cell is my mom.
4. Care about other businesses and their clients/customers.
Nothing says caring than giving your business buds something to give their customers/clients.
Here’s what I give the customers of my business buds: limited, free massage. Here’s how I do that: How to Grow Your Business With $0.
5. Find businesses that share your core value of caring.
This sounds like fluff, but it’s 100% not.
When you align yourself with other businesses that share your core value of caring for clients and customers, you get solid and steady referrals forever.
Why?
Because those business allies know that you’re going to take care of their customers/clients/patients as well as they do.
And there’s more…
When you hook up with businesses that share your value of caring for the client you get connected with their business allies who share the same value. And your network of businesses who provide extraordinary customer care grows. As it grows you’ll have more opportunities to do business in an environment where you thrive.
You Have Massage Marketing Skills
Don’t fight it.
You care.
And you can’t turn it off.
So why not just turn that spigot wide open and grow your business by caring even more?
Talk to your clients after the massage. Tell them what you’ve found. Make recommendations.
Call them a couple days after the massage to see how they feel.
Give your cell phone number to random strangers. (Just seeing if you were paying attention.)
Make yourself accessible.
Care about other businesses’ customers by doing something of value for them, like demo massages.
Align yourself with other businesses who go out of their way to care for their customers and jump on the opportunities that arise from these relationships.
Fired up?
I am.
Building a business that is authentic to my way of being makes me seriously do this:-)
Need more help?
If you’re just launching your massage business or thinking about launching your massage business, this free course will help you get the job done: Jumpstart.
If you have a meh business that’s making 30K or less, this program will take your business to the next level: Accelerator.
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