Ever heard of Indian clubs?
It’s a new type of percussive, deep pressure massage tool…joking…
Indian clubs were used by the Persians in the 19th century to practice sword and shield movements.
So, what’s the connection between Indian clubs and massage, Mark?
Indian clubs can be used for neck rehab.
No joke.
And I actually have a video to show you.
But that’s not why I’m talking about Indian clubs today.
I’m talking about Indian clubs today because they were the vehicle through which I made an important connection with Joe.
Joe is a chiropractor and a certified strength and conditioning specialist. He’s evidence-based, a straight-shooter, accessible, nice, takes a multi-disciplinary treatment approach and cares a whole lot about his patients.
By connecting with Joe I’ve amplified my ability to help my clients because I can tap into Joe’s knowledge base (talk to him) and utilize his skills (refer to him).
To me, this is where making money and doing my job the way I want to do my job merge seamlessly.
Let me put this another way: I don’t care if Joe ever refers a client to me.
By knowing Joe, I can help my clients better than I could before I knew him. And the byproduct of having more ways to help my clients is that clients appreciate the above-and-beyond work that I do.
From a warm fuzzy standpoint, that’s a lot of warm fuzzies.
From a business standpoint, I don’t think any marketer will ever argue that having people say good things about you is a bad thing.
Need a Joe in your client care network?
Here’s how to find one.
First do this:
- Contact health practitioners that your clients use.
Let’s say your client, Ankur, is using an acupuncturist for back pain. Ask Ankur if you can share notes with his acupuncturist. By the way, that’s how we ended up opening up our third office—through sharing notes with a physical therapist.
- Target groups of practitioners.
If you want to connect with a chiropractor, research chiros near where you work. Call them and set up a time to visit. This article will help you with that: Why Can’t I Get More Massage Clients?
When you start meeting and collaborating with other health practitioners you’re on your way to finding a Joe (a health practitioner you shares your core values). And once you find your first Joe, more Joes start to show up.
Well, I guess I need to fess up at this point: Joe was not my first Joe.
Gayland was actually my first Joe.
Gayland is a running coach and manages a local running store.
We hit it off immediately. Not so long ago he said you have to meet Joe. And the rest is history.
Which brings us back to Joe and his Indian club swinging video for neck pain.
Here it is:
Joe has more videos on his website.
You can also follow him on YouTube and Instagram.
And this September Joe is going to do a demo class at our Phoenixville office, so I’ll get more videos up after that.
Speaking of videos, if you want to add a video to your website, here’s how you can do it with Weebly and WordPress.
If you don’t use but want to use Weebly or WordPress, check out my DIY Website Guide.
Need more help?
Join my email group.
I’ll send you my latest everything weekly.
Sign up below.
And it’s free:-)
