How do you write an About page for your massage website?
Find your unique massage story to tell the reader by asking yourself very specific questions.
It’s not hard to do once you get your brain thinking in the right direction. A solid About page is essential to creating a simple but effective 3-tab website that includes a Homepage and a Services Page, as well as an About page.
Let’s get started. Here are easy to use website builders.
Once you have your website builder, then you have to add the content for the About, Services and Home pages.
Okay, the Home and Services pages seem fairly straightforward, but the About page…that’s about you…crap… how awkward is that?
Very.
But I have strategy to help you out.
Ready?
Stop thinking that you have to pump yourself up on your massage About page.
Instead think about how you can engage your customer.
Massage About Page
There’s a reason I say “massage About page” instead of “About page”.
Start writing an About page without tethering it to massage and the next thing you know it’s a Facebook post about how much you love poetry and stamp collecting.
Friends are interested that you like poetry and stamp collecting.
Customers?
Not so much.
In order to engage a customer on an About page, you need to create your massage story.
Wait, Mark, can’t I simply list my massage credentials and experience.
You could.
But if that’s all you do it doesn’t help the customer with her getting to know you.
And quite frankly, it’s boring.
A massage story engages the customer.
Engagement makes the cell ring and can help boost your website in the Google rankings.
Your massage story should reveal how you view and practice massage.
[bctt tweet=”Think of an About story as event in your life highlighted to drive home a message.” username=”Mark LiskeyMarkLiskey”]
Our Story
For example, here’s the first paragraph from the About page of PressurePerfect™ Massage (the business my wife, Lisa, and I own):
“My name is Mark Liskey, and I’m the co-owner of PressurePerfect™ Massage. My wife, Lisa Westfall, and I opened PressurePerfect™ Massage in August of 2014 because somewhere along the way the massage industry has forgotten who they serve—the customer.” (You can view the full About page here.)
It’s a simple story.
Big massage spas have changed the industry, and we don’t like the direction the industry has gone because customer service has been sacrificed. We opened our business in 2014 in response to this.
How to Find Your Massage Story
You can find your story by uncovering your “Aha!” moment.
Your “Aha!” moment is that point in time where something moved you to act.
For our business, it happened when Lisa and I experienced firsthand what it was like to work in a franchise massage-spa environment.
To be honest, we were shocked.
The client’s massage was cut from 60 minutes to 50 minutes.
There were ten minutes to get one client off the table and the next one on the table.
And clients were stacked back-to-back, so getting behind with the first client meant that you were really behind with the 4th or 5th client.
This was NOT how we wanted to treat clients or massage therapists.
If your “Aha!” moment is not apparent, sometimes it helps to ask yourself some questions.
Here are some questions that I find helpful. I also provided hypothetical responses to show you how the answers to these questions can lead to a story.
- Why did you get your first massage?
I needed to relax.
- Why’d you need to relax?
I lost my job and a week before that my dad died. I was at my wits’ end and a friend gave me a gift certificate to see her massage therapist.
- What were you feeling during and/or after the massage?
It was a Zen moment. I felt like it was the first time I had relaxed in years.
- What type of massage do you like doing?
Relaxation because it relaxes me as I do it and I want clients to feel the same peace that I did when I had my first massage.
Connecting the Dots
Now it’s just a matter of putting these parts to together. A narrative might be:
In May of 2013, I was at my wits’ end. My dad had recently died from a long illness and I had just lost my job. I had read books on de-stressing and started to do yoga at home, but no matter what I did, I just couldn’t turn the worry off.
Then one day my friend Asha gave me a gift certificate to see her massage therapist. Honestly, I didn’t want to go. In fact, the thought of going created more anxiety. But I went.
Admittedly, the first 5 minutes of the massage were rough, but then when Jaylah, the massage therapist, pressed at the base of my skull, I felt all the tension leave my body. From that moment on, I was putty.
After carrying what felt like the weight of the world on my back for months, I suddenly felt unburdened. Yes, life’s stressors came back, but massage taught me that I could disconnect, power down and come out feeling recharged.
My goal in massage is to give each client what Jaylah gave me: total relaxation when I needed it the most.
Stay in the Moment
If you find yourself struggling when writing your story, here’s an easy-to-implement tip: Go back and connect with the emotion around your “Aha!” moment.
That emotion should drive the story.
It will be compelling to the person reading your story.
And when you feel this emotion as you write, it will give you the motivation to continue on.
Your massage About Page
Writing about yourself on your About page can seem weird, but it doesn’t have to be weird. Think of it as simply highlighting something in your massage life that could resonate with your customer.
Your “Aha!” moment doesn’t have to be earth-shattering to be effective. In fact, most aren’t. It just needs to be genuine.
To find your “Aha!” moment ask yourself questions about massage, like:
- Why did I get my first massage?
- What was I feeling when I got my first my massage?
- What type of massage do I like doing?
Need more website help?
I got it all right here:
In this article I provide the links to 3 massage websites I have built using 3 different website builders.
And I compare the 3 website builders in these categories: 1. Price, 2. Ease to Use, and 3. Appearance.
Between the three, you should be able to find the one that works for you.
Oh, and here’s my How to Build Website Guide for Non-Techies.
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