I’m free! That’s what you said after you quit your massage job and started working for yourself.
But let me guess what happened next. You thought more people from where you’d worked would’ve followed you to your own place. Of the followers, only a few sent you referrals. Rent was a little higher than you had anticipated. And there are 10 massage businesses within a 5 mile radius of you.
At the end of the day you are now making less money than you were making at your old massage job. And the stress from making less money is almost worse than working a job you don’t like.
Freedom feels freakin’ scary, right?
BUT freedom doesn’t have to be scary. In fact, it can be everything you dreamed it to be—once you understand what you have to do to make your practice run.
Here’s what you have to do: Take 100% responsibility for bringing in clients.
100% Responsible
Here’s what I used to think taking 100% responsibility looked like: I put up a sign in front of my office. I hung out in my office in case gym members had questions about my massage. I did the best job I could possibly do on each client.
Those were important things to do, but not nearly everything I needed to do to bring in clients.
Being 100% responsible means you accept the reality of what you need to do to sustain your freedom.
And for me, that happened only when I put numbers to my work.
Power of Numbers
Say you want to net $50,000 a year doing massage. For easy math, we’ll say your expenses are $5,000. You want two weeks off, so that means you have to make $55,000 in 50 weeks.
Divide $55,000 by 50 weeks and you get the weekly average you need to meet your goal: $1100 per week. Let’s say you charge $70/hr. That means you need to do a little less than 16 hours of massage a week to meet your goal.
Oh, crap, how I can generate 16 clients every week? Maybe I shouldn’t have quit my massage job.
Maybe you shouldn’t have BUT don’t bail yet.
Why not? I’m a massage therapist not a marketer!
You don’t have to be a marketer to get new clients. You just have to do more than what you’re doing now.
Like what?
If you’re just starting to build your massage business, do this: Jumpstart.
If you can’t get over the 30K a year hurdle working for yourself, go here: Accelerator.
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