You have a target market in mind—seniors with disposable income who can come in during the day. Cool. What’s the first thing you should do to get in front of that audience? Ten years ago I would’ve said something like put up a flier at the most expensive retirement community nearby. Going for this mother [...]
How do you do a longitudinal massage stroke when your shoulder hurts? Pick a side, lean and start gliding with fingers, thumbs, knuckles, fists, elbows or forearms. Pause when your it becomes harder to keep consistent pressure through leaning only. Move your feet. Start gliding until you lose your mechanical advantage again. Rinse and repeat. [...]
Is massage causing you pain? Don’t let it. Here is a way that I’ve found to be super effective in changing the pain game: Recognize and eliminate perpetuating factors. Save Yourself $5000 You may have read an earlier post of mine—I Saved My Client $5000 (By Using My Most Important Neuromuscular Tool)—where I explain how [...]
Which is the best massage tool for a massage therapist? That’s an easy answer. The massage tool that works best for you (the massage therapist). The harder question is: Which massage tool works best for you? To answer that question, you need to ask yourself more questions: 1. Does the massage tool stress my hand [...]
