I could kick myself when I think about all the massage business marketing mistakes I had made, especially when I didn’t understand and execute this: HEY, I’M HERE! To me, HEY, I’M HERE! is a must for MTs trying to grow a practice. By the way, the caps and exclamation point are on purpose. View [...]
Remember when you first started on your massage career journey? You were going to have a big, fat client book, steady money, and you were always going to be flying high because you were getting good mojo from helping people. And then what happened? Well, you developed a following, but you needed 3 or 4 [...]
Guess what? I’m not the best massage therapist out there. And I’m not greatest massage therapist that ever lived. Now your turn. Say it with me: “I’m not the best massage therapist out there. And I’m not greatest massage therapist that ever lived.” How do you feel? Like a loser? Or do you feel a little [...]
Do you know how you’re getting your clients? It’s a simple but important question. I wasn’t quite sure where to put our marketing efforts because I didn’t know how our new clients heard about us. So I asked our lead therapist/manager to track that information. She tracked it by looking at the new client intakes [...]
