A massage tool with a contoured edge may look like there’s going to be some blood on your sheets after the massage is over, but I have a way to make it less scary: Put a guide finger/thumb (from the hand that’s not holding the massage tool) next to the contoured edge. I’m going to [...]

When I first opened my massage practice, I was a strict neuromuscular massage therapy (NMT) practitioner. I believed that NMT could get any client out of pain. Period. Twenty years later, things have changed for one reason: I get better results for certain clients when I collaborate with and/or refer to other health professionals and [...]

If you don’t have any money to advertise, there is one thing you absolutely need to do: Email marketing. In other words, you can email your clients about massage specials, important information and personal recommendations. Take a deep breath. I’m going to make it easy for you to get rolling. Here we go! Eliminating the [...]

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