You are a massage therapist and a  ________. Many massage therapists in the United States fill that blank in with an additional occupation. But how many of us would like to fill that blank in with a dream job? I’m a massage therapist and I own a massage business. I’m a massage therapist and a [...]

Stalking Bernie (for Referrals)

If you feel trapped in your massage job, you need to build a trapdoor. Start by creating an independent referral base. What is an Independent Referral Base? An independent referral base is person (persons, group) who refers massage clients directly to you. This means that you have the option to schedule and collect payment from [...]

You’re not good at all the things needed to sustain and grow your massage business. Okay, that was a little rude…but it’s true, right? When I opened my practice I stunk at marketing and a whole lot more. We’re not talking character flaws here. We’re talking too many hats to wear as a business owner. [...]

How do you achieve your massage business goals for the year? Here’s a simple strategy that has worked for me: (1) Identify the one massage business goal that outweighs all other goals AND then (2) put your focus on accomplishing that goal for the year. Nothing like setting that bar at your ankles, Mark. Haha. [...]

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