Ever heard of a bridge business? (Not selling bridges; think something spanning between two things.) How about massage bridge business? No? I’ll explain everything in a minute. But before I do, I want to ask you another question: Is massage your dream job? Don’t worry no clients are looking over your shoulder. Be honest. If [...]

There are benefits to treating a tight/tender area with very precise pressure. One, you can sometimes only find the “That’s it!” spot with very precise pressure. Another is that very precise pressure is a more thorough treatment than a massage with less precision. Most clients appreciate thoroughness. If you’ve backed off very precise pressure because [...]

The TheraPress Trigger Point Massage Tool (say that 10 times fast) is a massage tool that I’ve grown to like once I figured out how I could adapt to some of its design challenges. Challenges When Using a TheraPress Trigger Point Massage Tool First, it’s a heavy tool. Believe it or not, an ounce or [...]

How do you complete Google My Business Questions & Answers when a customer hasn’t submitted a question? You write the questions yourself and answer them. Wait, that’s deceptive, Mark. Well, first of all, you’re not claiming that a specific client, like Terrance, asked you a specific question. And if you’re approaching Google My Business (GMB) [...]

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