If you struggle with pain around the neck and upper traps when doing massage, here’s one simple massage strategy that could help you out: sit down when you can. Pain in the Trap Area When the orthopedist diagnosed me with an unstable shoulder and cervical radiculopathy a while back, I knew I needed to change [...]
You have a fan out there who thinks your massage is the best thing since Ben and Jerry’s VEGAN Caramel-Almond-Brittle ice cream. And that fan will sell your massage like nobody’s business. But finding that number one fan takes some work. Here’s how I do it. The Client Who Will Sell Your Massage First, we [...]
Recently, I got an email pitching blogging as a way to get more massage clients. I love blogging. My blog has helped turn our website viewers into callers. But if you need to get more clients fast, hold off on the blog. Do free massage instead. Just reading that made your fingers hurt, didn’t it? (Use [...]
When I opened an office in my town physical therapists in the area hated me. I spent months pestering them for a meeting—but I literally couldn’t even give my massage away. Then I met a PT named Charlie—and it looked like we were a match made in heaven. We shared similar views on health and [...]
