My mom always said that I needed to be more accepting at times. She was 85 when she died, and fortunately I did get to tell her that she was right. The past weeks were a perfect example of where I had to summons my mom’s acceptance wisdom. Let be more specific. Here’s what I [...]

If you have zero dollars to grow your massage business, don’t sweat it. There is one surefire way that you can bring in clients and get your massage business rolling: Demo massages. Demo Massage to Build Your Massage Business Demo massage are done for free. After you get done choking on your gum I’m going [...]

A client, Marcia, once told me that my massage business card sucked. Actually she said: “Holy crap!” as she held my card in her hand. Marcia was a graphic designer and rattled off a list of fouls I had committed when I designed my card. So, guess what I did the next day? Nothing. Today [...]

If you want to work for yourself, you’re going to need at least one niche market to feed your business. You don’t need to be an expert in a particular modality. And it doesn’t have to cost you any money. I’ll explain how I did it, but first let’s talk about niche markets. “You don’t [...]

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