Square and SendinBlue have free services that make my heart ka-ching. Square is a credit card payment service. SendinBlue is an email marketing service. I’m not going to lie, I wish I didn’t have to use a credit card payment service or an email marketing service. For one, I want all the money for each [...]

What was my biggest mistake in my massage career? Wait, just one…I’ve got 4 screaming Pick me! Pick me! Okay, just one. Here’s my pick: Mission creep. Specifically, I didn’t stay focused on building a massage business. I kept chasing other business ideas instead. Why did I chase other business ideas? Because I wanted to [...]

It’s about 4 pm on a Tues in early summer. 80 degrees. Sunny. Slight breeze. I’m driving to pick up a fifteen-hundred dollar check from my client, Thom. Seems like I should be enjoying the ride, right? It’s a beautiful day. Money coming in. But I’m in a panic. I have good reason to be: [...]

What makes or breaks a massage treatment plan? Whether or not you commit to a course of action. In other words, you may have hundreds of ideas about why someone is in pain and a hundred more ideas about how to treat that pain, but until you commit to a course of action, you can’t [...]

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