When’s the last time you took a massage business course? Hey, I get it. I once avoided them like the plague. For one, I wasn’t so interested in being business-y, especially when I thought being business-y meant that I had to be a jerk. Two, my brain just didn’t think in terms of “business”. It [...]
Want to trash your back? Do massage in the same body position (static posture massage) day in day out. It’s easy to get stuck doing that. You come out of massage school green. You start cutting your teeth at a spa or chiro’s office. As you gain confidence you develop your way of doing massage. [...]
I’m free! That’s what you said after you quit your massage job and started working for yourself. But let me guess what happened next. You thought more people from where you’d worked would’ve followed you to your own place. Of the followers, only a few sent you referrals. Rent was a little higher than you [...]
Quick question: Who’s your ideal massage client? I’m not talking about who you see the most. I’m talking about who you want to see the most. This is an important distinction. Why? So that you know where to put your time, energy and money. Ideal Massage Client Darkness Not so long, my wife, Lisa, and [...]
