No massage clients today? I’m thinking your inner dialogue might sound like this: I stink. I better take another corrective massage seminar STAT! But wait, my clients love me. Well, then they should come back more often, damn it. I should tell them to come back more often…or force them to and make them buy [...]
What makes a massage therapist durable? It’s whether or not the MT makes massage adjustments. Wait. What about the things you bring with you into massage, like old injuries, dysfunctions, etc., that affect how you work? Yep, they’re important. And how about: Do you do massage in way that is hard on your body? Absolutely. [...]
Mainstream massage will be connected to mainstream medicine. And if you’re not moving in that direction, I think you’re going to miss out an opportunity. I’m not talking about getting hired by an orthopedist or physical therapist to do medical massage. I’m talking about aligning your massage business with mainstream medicine to serve your clients [...]
You’ll never grow your massage business to the size you want until you test your limits. Don’t get me wrong, I’m the first to admit that limits are important. If you work 7 days a week, you’ll burn out. But sometimes a “limit” doesn’t accurately reflect the moment when you should stop something, and sometimes [...]
