I hit send and was happy that my blog post about marketing to massage clients on Facebook was going to be read by Make the Most of Massage readers. I waited for responses. Strangely, the first response I got was from one of our PressurePerfect Massage (PPM) business clients. Hmm…. It took me a few [...]
In February of 2022, the Massage Therapy Foundation posted the 1st phase findings of its Ergonomics Project (https://massagetherapyfoundation.org/mtf-ergo-project/). Three of the recommendations are to sit more, change work postures, and have adjustable tables and stools to vary work postures. These findings corroborated my experience which I teach and write about. Unfortunately, implementing these recommendations without [...]
If you’ve been working hard on your Facebook and Instagram posts like I have, you’re probably feeling the challenge. It’s especially difficult to create a post that resonates with many followers. Sometimes, when you think you have a winner, like the post I did below, it only gets a mediocre “like” score. https://www.facebook.com/reel/468528142239093 While the [...]
The first conversation that I had with a massage therapist didn’t go well. I was 20-something, working out like crazy, and was dinged up with some overuse injuries. I really wanted to try massage, but massage in the 1980s wasn’t main stream, and finding a legitimate massage person in the Philadelphia, PA suburbs required some [...]