I’m not a motivational speaker, and I don’t aspire to be one. But for a minute, I’m going to sound like one. There’s something that I say to myself that helps me achieve my most pressing massage business goal, and I think it can help you. Here’s what I say: What can’t get done, must [...]
The multifidus and rotatores are in the lamina groove. Early on in my career, I shied away from anything close to the spinous processes. But neuromuscular therapy taught me that these muscles can be influenced and clients REALLY like getting them worked. The Deep Back Muscles Here are the multifidus and rotatores: They multifidus stabilizes [...]
If you’ve tried to be a salesperson and it’s absolutely not you, don’t sweat it. There are ways to sell massage without really “selling”. Gift certificates play an important role in the sell-without-selling game plan. I’m Not a Salesperson When I was young, I had a sales job at a local equity theater. I stunk [...]
I have a “that’s good, but wtf?!” feeling towards national massage spas, like Massage Envy. The “good” part is that they provide steady work. The “wtf?!” part is everything else: Low wages, a churn and burn business model, and the soul sucking break room where if you weren’t already miserable walking in, you will be [...]
