Relaxation massage at medium and deep pressure can beat up my hands. That’s why I use a massage pressing tool. Dude, that’s called acupressure. True, if I only pressed, but I glide, too. A pressing massage tool (pictured below) not only can be used to do static or reciprocating pressure when gliding with body parts [...]

I’m not a motivational speaker, and I don’t aspire to be one. But for a minute, I’m going to sound like one. There’s something that I say to myself that helps me achieve my most pressing massage business goal, and I think it can help you. Here’s what I say: What can’t get done, must [...]

If you’ve tried to be a salesperson and it’s absolutely not you, don’t sweat it. There are ways to sell massage without really “selling”. Gift certificates play an important role in the sell-without-selling game plan. I’m Not a Salesperson When I was young, I had a sales job at a local equity theater. I stunk [...]

How to Compete with Massage Envy

I have a “that’s good, but wtf?!” feeling towards national massage spas, like Massage Envy. The “good” part is that they provide steady work. The “wtf?!” part is everything else: Low wages, a churn and burn business model, and the soul sucking break room where if you weren’t already miserable walking in, you will be [...]

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