Do you know how you’re getting your clients?
It’s a simple but important question.
I wasn’t quite sure where to put our marketing efforts because I didn’t know how our new clients heard about us. So I asked our lead therapist/manager to track that information.
She tracked it by looking at the new client intakes to see if they filled out how they heard about us. For those that responded, she would record and report the tally to me at the end of the month.
And boy was it an important thing to do.
We found out that most of our new clients were coming from two sources: Google and the pharmacy where our office is in.
Now we know where to spend our time and money, and it has paid off because I stopped spending money on the advertising that wasn’t producing for us, like Nextdoor, and I focused on the advertising that was working.
Currently we are adding new ways to be seen in the pharmacy, like having small signs at the checkout counters and more signage throughout the store in general. We are also continuing to build our relationship with the pharmacy by doing special things for them like free chair massage events for customers and employees.
It’s paying off. The pharmacy employees are talking us up and providing us with even more referrals. The other day, a pharmacy employee went out of her way to bring a potential customer into our office and sat with the person until I had a minute to talk to him.
Next we expand our marketing effort with Google.
By the way, if you don’t have enough new clients coming in to get decent tally, survey your old clients. Incentivize them by offering to put their name into a raffle for a free massage if they answer the survey. Survey Monkey has a free, online survey-template that you can use.
Easy-peasy.
I’ll keep you posted about our Google push.
Have a question? Email me: mark@makethemostofmassage.com
